About

Tori Highley

My base passions lie in science. I focused my studies on physics, astronomy, sociology, and science communication. My roles have driven a deep sense of the scientific community while honing my content marketing skills. I’m looking for roles that explore scientific (and adjacent) industries and their intersection with content marketing and SEO.

In 2023, I started at LabKey, where I develop, lead and execute campaigns for the life sciences sector.

In 2020, I joined All Star Directories as a Web Content Producer in the education space. I started as an SEO specialist in February 2022 and rearchitected All Criminal Justice Schools as well as maintained the success of All Allied Health Schools.

At System1, my team managed trivia content production and pivoted from 100+ freelancers and 250+ content pieces a week to 20 freelancers and 30 content pieces a week, depending on timing, budget and needs.

My areas of expertise include tailoring messages to the scientific audience, keyword research, informed site architecture and SEO, making informed decisions in a collaborative setting, and ensuring accessibility in finished products.